// AI capability & execution partner //

Building lasting AI capability within your organisation.

Most organisations talk about AI. Very few turn it into a durable operating advantage.

We diagnose where value really sits, build what works in practice, and upskill your teams to scale it independently.

// What we help organisations achieve //

From scattered AI activity
to execution advantage.

PHASE 001, DIAGNOSE

Diagnose

Map how work, decisions, and data actually flow, and where AI can create real value.

PHASE 002, PRIORITISE

Prioritise

Identify and commit to the use-cases that materially impact performance.

PHASE 003, TRANSFORM

Transform

Build and execute AI use-cases, new ways of working and up-skill the organization.

PHASE 004, SUSTAIN

Sustain

Transfer capability, compound adoption and refresh use-cases.

// Our competencies //

What We Deliver

AI Use-Case Identification & Prioritisation

  • Mapping processes, systems, and data flows to identify constraints and automation opportunities
  • Assessing data readiness and governance to validate production feasibility
  • Converting diagnostics into a prioritised, dependency-aware delivery roadmap
  • Setting build and deployment milestones for reliable production rollout

Workflow & Capability Transformation

  • Redesigning day-to-day workflows to embed AI into core tasks, decision-making, and collaboration
  • Running hands-on working sessions where teams build, test, and iterate on real use-cases
  • Coaching teams on new operating practices, governance standards, and delivery routines
  • Establishing internal roles, playbooks, and cadences to sustain capability after handover

Production AI Engineering

  • Designing AI architectures that fit inside existing enterprise systems
  • Building production-grade tools and workflows (not demos, not prototypes)
  • Leading technical delivery across client programs
  • Ensuring what we build is measurable, maintainable, and transferable

// How we operate //

Operating Principles

We execute,
not theorise

Moving you from alignment to working systems, fast.

Capability transfer,
not dependency

Leaving behind teams that can operate independently.

End-to-end AI transformation

From strategy development to delivery and governance, fully in-house.

// Training //

Upskill your team with AI

Hands-on workshops that give product leaders and teams practical AI skills they can use immediately. No theory decks, just real tools applied to real problems.

// Where Our Team Has Delivered //

// Who we are //

Hands-on, experienced practitioners,
built to deliver.

Most change programmes look impressive.

Eight steps, endless decks and multiple steering committees.
Thoughtful. Structured. Well-intentioned.

Too often, they deliver questionable value.

Because they treat change as an event. It isn't.

Change is constant.
Markets shift, tools evolve and expectations move.
The strongest organisations don't "transform" once. They adapt continuously.

The only thing that compounds is learning through execution:
Trying. Shipping. Breaking. Fixing. Repeating.

That's where "Yes, and" comes in.

It's not a slogan. It's a discipline.

It means: don't shut ideas down, build on them.
Test them. Improve them. Learn from them.

It means embracing new ways of working.
Absorbing new technology.
Turning uncertainty into momentum.

It creates psychological safety, the foundation for real capability to compound.

Yes& exists because most organisations don't have an AI problem.
They have an execution gap.

Strategies pile up. Pilots stall.
Ambition grows. Reality doesn't.

We're operators, product leaders, engineers, and strategists who've spent our careers shipping technology inside complex organisations. We bring that same discipline to AI: diagnose where it matters, build what works, and embed it so your teams can run without us.

No hero programmes.
No 200-page reports.
No innovation theatre.

We execute, not theorise.
We move you from alignment to working systems, fast.

Because the alternative isn't stability.

It's irrelevance.

And in the AI era, it happens quickly.

// Leadership //

Chris Wallace

Chris Wallace

CPO & Organisational Transformation Lead

22+ years of digital transformation and product leadership

Marcel Hoppe

Marcel Hoppe

CTO & AI Engineering Lead

17+ years in software engineering, 3+ building production AI systems

Giovanni Zoboli

Giovanni Zoboli

CSO & Client Growth Lead

10+ years of scaling global brands across Europe and the Middle East

++++

The AI era does not reward organisations that experiment the most.

It rewards those that decide and execute the best.

// Let's talk //

Ready to move from
experimentation to execution?

We help leadership teams turn AI investment into sustained advantage. No 200-page strategy decks. Just AI that ships.